The 9wishes Rice 72 Serum is a facial product formulated with 72% Korean rice bran water, a key ingredient known for its hydrating and brightening properties. Rice bran water is a traditional East Asian skincare component that supports skin moisture retention and helps improve the appearance of dull or uneven skin tone. This serum also contains niacinamide, a form of vitamin B3 commonly used in skincare to support a more even complexion and reinforce the skin’s natural barrier.

The texture of this serum is designed to be lightweight and non-sticky, making it suitable for layering under moisturizers or makeup without leaving a heavy residue. It provides hydration without clogging pores, which can be beneficial for those with oily, combination, or normal skin types. The product is alcohol-free and formulated with mild ingredients, aiming to minimize irritation for sensitive skin.

This serum is intended for individuals seeking a gentle, daily hydration boost and a gradual brightening effect. It can be used as part of a morning or evening skincare routine, applied after cleansing and before heavier creams. The 50ml (1.69 fl. oz.) bottle offers a standard size for regular use. The brand emphasizes affordability and a straightforward formulation, focusing on rice-derived hydration and niacinamide’s supporting role in skin tone evenness. This product does not claim to provide instant results but rather supports long-term skin health through consistent application. It is a practical option for those looking to incorporate Korean skincare principles into their regimen without complex ingredients or strong fragrances.